Market Research Service

In the current scenario marketing research is no longer and isolated ivory tower operation but it is an integrated process making significant contribution to marketing. Marketing research can provide authentic research and indispensable information that is inevitable to growth and development of an organization. These work as a ploy to offset threats from competition & take advantage of the opportunities. We thus, offer quality services such as:

The services include:

• Consumer Research
• Business to Business Research
• Marketing Research Throughout Product Development
• Quantitative Research
• Qualitative Research
• Online Marketing Research
• Hispanic Marketing Research
• Research with Children
• Market Research Are Done Through Following Medium
• Personal Interviews
• Telephone Interviews
  
  o Depth Interviews
  o Group Discussions
  o Hall Tests
  o Consumer Clinics
  o Field Work Audit

Market Research through Personal Interviews

We conduct personal interviews. Our face-to face interviews are the most effective method of data collection in research work. We offer our services in technical interviewing and technical validation. We will furnish a full report about specialized skills of the candidates. This way, much time and valuable organizational resources are saved.

We approach research assignments personally. Through the most interactive focus groups and personal interviews, we gather information from target markets. As marketing consultants, all our research assignments incorporate a marketing perspective, allowing a smoother transition of research results into focused marketing strategies. We conduct in-house interviews, street interviews and exit interviews.

We have an extensive experience in conducting depth interviews. Our depth interviews are excellent for understanding consumer needs, wants and preferences. This is an important tool for collecting valuable information for market research. We conduct in-depth, one-on-one interviews across a host of business and consumer sectors. The most innovative and recognized techniques employed by our people are:

· One-on-ones
· Paired Depths
· Accompanied Shops

Market Research through Telephone Interviews

Telephonic interviews are also, integral part of our market research services. The medium allows greater accessibility and reach. We offer complete support via telephone for a host of clients. Our telecom department houses a team of executives and professionals empowered with the best communication tools. They are well equipped with the best equipment and are proficient in both, Hindi & English.

The spectrum of services being offered include, customer loyalty programs, customer satisfaction studies that determine the product's worth in the market and the consumer choices. Telephonic interviews enable us to interact with customers, get their feedback and know their product preferences.

Market Research through Group Discussion

Group discussion is a practical and effective method for gaining information and data on changing customer habits, their diverse interests and preferences. The recruitment of respondents is the essence of the research industry and group discussions are a powerful tool to determine dynamism in the markets.

Our rich experience in this area and our drive for perfection has acquired us a wide client base. We use an array of the most powerful and innovative techniques such as:

• Standard Group Discussions (Focus Groups)
• Mini Groups
• Peer Groups
• Family Groups
• Triads
• Extended Creative Groups
• Workshops (all day and half day)
• Pre-tasking, Product Placement Groups and Recalled Groups
  

Online Market Research

We also offer online market research, where interviewer reaches to respondents and takes on line interview with his laptop, which he carries with himself.

Consumer Clinics

Our consumer clinics are the most effective method of recruitment, total quota and time slot management. We offer cost-effective solutions for recruiting and managing car clinics and consumer clinics on a regular basis. We have a talented team experienced enough to understand the criticality and the specialty of the process. They provide regular updates to clients on recruitment, total quota and time slot management. We also handle all other logistics and marketing support services such as, products for display and venue-hire, etc.

Field Work Audit

Field work audit is one of our powerful continuous improvement tools available for market research. Conducting quality audits is the best way for a company to ensure that its quality systems are adequate and effective. Our quality audit is regulatory requirement to ensure compliance to the standards and requisite requirements. A comprehensive review of a company's marketing environment, objectives, strategies, and activities, the marketing audit identifies operational strengths and weaknesses and recommends changes to the company's marketing plans and programs